This is a common combination of useful gifts for a newborn and the mother!
The simple feeding apron, or more jokingly sometimes called "the hooter hider", provide the mother (and the nursing baby!) some privacy whilst feeding in public. Once you get the hang of it, it is really useful and makes sure you don't hesitate to breast feed when the baby is hungry, no matter where you are!
There are also two covers for the soft packs of wetwipes (see TUTORIAL here), and finally a really useful odds and sods bag. The bag is lined and easily takes a few diapers / nappies, a bottle, wipes (in their cover!) and a burp cloth. As the baby gets older it also works as a first bag for kindergarten / nursery with spare clothes and perhaps a cuddly.